In early 2014, when the Back Row Videos YouTube Channel was barely starting out, Matt Coker decided that just having song parodies wasn’t going to produce enough content for the channel, since they usually take at least a month to flesh out.
So, he began mulling over areas of church culture that he could parody as well, and a friend on Twitter gave him the idea for videos of a Puppet Ministry character doing non-Puppet-Ministry things. Being strapped for cash, Matt actually held a small fundraising effort to purchase this puppet on his Twitter account, @BackRowBeliever. The effort was fully funded in just a few hours.
A few days of shipping later and “Back Row Brody” was born!
Matt swapped out a green plaid shirt that came with the puppet for one that winked at the only other video on the channel so far, the Back Row Special Music parody of “The Fox” called “What Did the Pastor Say?”
To begin with, Brody’s main video style was a purposefully terrible interview format, where he attempts to interview key characters from church life. Specifically, the first two videos have him attempting to interview a Worship Leader and the baby who always cries in church.
When those didn’t seem to be the hit Matt thought they’d be, he started giving Brody a wider role. First, he moved into humorous list videos, such as one where Brody tries out some terrible Christian Pick-Up Lines and one where he says some of the things people never say in church.
Brody has also made a name for himself as a bit of an investigative reporter, as he’s brought us along as he inspected the church library and searched for food hidden in the church.
Brody has even guest starred on Better Church Announcements a time or two, where we got to see him interact behind-the-scenes with his guard down:
But what Brody is known best for is his uncensored take on church culture in his “Brody Rants” segment, where he lets his opinions fly with no regard for whose toes he’s stepping on.
Brody’s most recent video was a nod to the first real video he did for Back Row Videos over a year ago, bringing back the interview format and taking aim at a former Youth Pastor, who happens to be Matt’s current “Back Row” partner-in-hilarity, Marty Field.
Now, as the content of Back Row Videos is evolving, the role of Brody moving forward is up in the air, and because his “career” has been in such flux his entire run so far, it’s hard to know what his niche is on YouTube.
Will we ever see Back Row Brody again? Only time will tell.