Pre-gastric-bypass Bart Millard (Matt Coker) and Garth Brooks-if-he-was-a-nightclub-owner (Joey Porter) up there are a couple of dorks that spent a year trying to come up with the goofiest (and cheapest) ways to make church announcements more entertaining.
Seeing as Matt had a pretty good voice and Joey was actually the Worship Pastor of the church at the time, naturally one Sunday they decided to put together a musical.
"It was ridiculous," Coker said. "Normally for these videos, we met up on Saturday, acted out a couple goofy skits, and then I edited the video together. All told, it maybe took 3 hours. But for the musical, we had to set up a little studio and write and record all the songs, then record mini music videos while mouthing the songs as perfectly as we could manage, and then I had to sync everything perfectly. I think we started at about 5 pm and it was darn near 2 in the morning before I was done editing the video. But we got it done."
The results were a pretty impressive collection of short, amusing music videos about pretty mundane things like turning in permission slips for youth camp and checking the lost & found for missing Bibles. And when that Sunday rolled around, the video was a huge hit with the church.
Now, we invite you to give it a listen and maybe try the same idea in your own church!
In early 2014, when the Back Row Videos YouTube Channel was barely starting out, Matt Coker decided that just having song parodies wasn’t going to produce enough content for the channel, since they usually take at least a month to flesh out.
So, he began mulling over areas of church culture that he could parody as well, and a friend on Twitter gave him the idea for videos of a Puppet Ministry character doing non-Puppet-Ministry things. Being strapped for cash, Matt actually held a small fundraising effort to purchase this puppet on his Twitter account, @BackRowBeliever. The effort was fully funded in just a few hours.
A few days of shipping later and “Back Row Brody” was born!
Matt swapped out a green plaid shirt that came with the puppet for one that winked at the only other video on the channel so far, the Back Row Special Music parody of “The Fox” called “What Did the Pastor Say?”
To begin with, Brody’s main video style was a purposefully terrible interview format, where he attempts to interview key characters from church life. Specifically, the first two videos have him attempting to interview a Worship Leader and the baby who always cries in church.